Heineken Experience, Amsterdam: Brewery tour

Visitor Fee

Entry to the Heineken Experience requires a ticket:

• General Admission (18+ years) – €23.00 – €25.00 (includes a self-guided tour and two beers)
• VIP Tour – €55.00 (includes a private guide, beer tasting, and exclusive access to hidden rooms)
• Children Under 18 – Not allowed (The experience is only for adults 18+ due to alcohol regulations)

Transportation

The Heineken Experience is centrally located in Amsterdam and easy to reach:

• By Tram – Take Tram 1, 7, 19, or 24, stopping at Stadhouderskade.
• By Metro – The nearest metro station is Vijzelgracht (Metro Line 52), just a short walk away.
• By Bicycle – Amsterdam is a bike-friendly city, and there are bike parking spots nearby.
• By Walking – It is about a 15-minute walk from Museumplein and 20 minutes from Dam Square.

Things to Do in the Heineken Experience

1. Learn About Heineken’s History – Discover how this world-famous beer brand started in 1864.
2. Tour the Former Brewery – Walk through the original Heineken brewing facility.
3. See the Brewing Process – Learn how beer is made from barley, hops, yeast, and water.
4. Enjoy Interactive Exhibits – Experience a 4D ride that simulates being brewed into beer.
5. Taste Fresh Heineken Beer – At the end of the tour, enjoy two complimentary glasses of beer.
6. Practice Pouring the Perfect Beer – Join a beer-pouring challenge and earn a certificate.
7. Explore the Heineken Merchandise Store – Buy branded souvenirs, beer glasses, and clothing.
8. Take a Selfie with the Iconic Heineken Logo – Capture memorable photos in Heineken-themed rooms.
9. Join the VIP Tasting Tour – Try five premium beers with paired Dutch snacks.
10. Relax in the Heineken Bar – A great place to socialize and enjoy freshly brewed Heineken.

Why People Enjoy Visiting the Heineken Experience

• Unique Brewery Tour – A fun mix of history, technology, and beer tasting.
• Interactive & Engaging – The 4D ride, tasting sessions, and beer challenges make it more than just a museum.
• Learn About Dutch Beer Culture – Understand the importance of Heineken in Dutch and global beer history.
• Perfect for Beer Lovers – A must-visit attraction for those who enjoy craft and commercial brewing.
• Great Social Atmosphere – Meet fellow travelers and beer enthusiasts while enjoying drinks.

How Old is This Place?

The Heineken Brewery was founded in 1864, and the Heineken Experience opened as a tourist attraction in 1991. The building itself is over 150 years old, while Heineken beer has been brewed for more than 160 years.

List of Activities

• Take a Self-Guided Brewery Tour – Explore the history and brewing process.
• Join the 4D Beer Ride – Experience the brewing process in an immersive way.
• Taste Fresh Heineken Beer – Enjoy two complimentary drinks.
• Try the Perfect Pouring Challenge – Learn to pour the perfect beer.
• Explore the Interactive Exhibits – Participate in digital and physical games.
• Join the VIP Beer Tasting Tour – Sample exclusive Heineken beers.
• Shop for Heineken Merchandise – Take home Heineken-branded souvenirs.

Additional Nearby Attractions

1. Rijksmuseum – The national museum featuring masterpieces by Rembrandt and Vermeer.
2. Van Gogh Museum – A must-visit for art lovers, showcasing Vincent van Gogh’s works.
3. Albert Cuyp Market – One of the largest street markets in the Netherlands.
4. Vondelpark – A relaxing green space perfect for walking and picnicking.
5. Moco Museum – A museum featuring modern and street art, including works by Banksy.
6. Anne Frank House – The historic home where Anne Frank wrote her diary.
7. Leidseplein – A vibrant square with bars, restaurants, and nightlife.

The Heineken Experience is one of Amsterdam’s top attractions, offering a fun, educational, and interactive beer experience for visitors looking to learn about one of the world's most famous breweries while enjoying fresh Heineken beer.