Heineken Experience, Amsterdam: Brewery tour
Visitor Fee
Entry to the Heineken Experience requires a ticket:
- General Admission (18+ years) – €23.00 – €25.00 (includes a self-guided tour and two beers)
- VIP Tour – €55.00 (includes a private guide, beer tasting, and exclusive access to hidden rooms)
- Children Under 18 – Not allowed (The experience is only for adults 18+ due to alcohol regulations)
Transportation
The Heineken Experience is centrally located in Amsterdam and easy to reach:
- By Tram – Take Tram 1, 7, 19, or 24, stopping at Stadhouderskade.
- By Metro – The nearest metro station is Vijzelgracht (Metro Line 52), just a short walk away.
- By Bicycle – Amsterdam is a bike-friendly city, and there are bike parking spots nearby.
- By Walking – It is about a 15-minute walk from Museumplein and 20 minutes from Dam Square.
Things to Do in the Heineken Experience
- Learn About Heineken’s History – Discover how this world-famous beer brand started in 1864.
- Tour the Former Brewery – Walk through the original Heineken brewing facility.
- See the Brewing Process – Learn how beer is made from barley, hops, yeast, and water.
- Enjoy Interactive Exhibits – Experience a 4D ride that simulates being brewed into beer.
- Taste Fresh Heineken Beer – At the end of the tour, enjoy two complimentary glasses of beer.
- Practice Pouring the Perfect Beer – Join a beer-pouring challenge and earn a certificate.
- Explore the Heineken Merchandise Store – Buy branded souvenirs, beer glasses, and clothing.
- Take a Selfie with the Iconic Heineken Logo – Capture memorable photos in Heineken-themed rooms.
- Join the VIP Tasting Tour – Try five premium beers with paired Dutch snacks.
- Relax in the Heineken Bar – A great place to socialize and enjoy freshly brewed Heineken.
Why People Enjoy Visiting the Heineken Experience
- Unique Brewery Tour – A fun mix of history, technology, and beer tasting.
- Interactive & Engaging – The 4D ride, tasting sessions, and beer challenges make it more than just a museum.
- Learn About Dutch Beer Culture – Understand the importance of Heineken in Dutch and global beer history.
- Perfect for Beer Lovers – A must-visit attraction for those who enjoy craft and commercial brewing.
- Great Social Atmosphere – Meet fellow travelers and beer enthusiasts while enjoying drinks.
How Old is This Place?
The Heineken Brewery was founded in 1864, and the Heineken Experience opened as a tourist attraction in 1991. The building itself is over 150 years old, while Heineken beer has been brewed for more than 160 years.
List of Activities
- Take a Self-Guided Brewery Tour – Explore the history and brewing process.
- Join the 4D Beer Ride – Experience the brewing process in an immersive way.
- Taste Fresh Heineken Beer – Enjoy two complimentary drinks.
- Try the Perfect Pouring Challenge – Learn to pour the perfect beer.
- Explore the Interactive Exhibits – Participate in digital and physical games.
- Join the VIP Beer Tasting Tour – Sample exclusive Heineken beers.
- Shop for Heineken Merchandise – Take home Heineken-branded souvenirs.
Additional Nearby Attractions
- Rijksmuseum – The national museum featuring masterpieces by Rembrandt and Vermeer.
- Van Gogh Museum – A must-visit for art lovers, showcasing Vincent van Gogh’s works.
- Albert Cuyp Market – One of the largest street markets in the Netherlands.
- Vondelpark – A relaxing green space perfect for walking and picnicking.
- Moco Museum – A museum featuring modern and street art, including works by Banksy.
- Anne Frank House – The historic home where Anne Frank wrote her diary.
- Leidseplein – A vibrant square with bars, restaurants, and nightlife.
The Heineken Experience is one of Amsterdam’s top attractions, offering a fun, educational, and interactive beer experience for visitors looking to learn about one of the world's most famous breweries while enjoying fresh Heineken beer.