Australia has recorded a significant rise in Indian tourist arrivals, with nearly 450,000 visitors from India in the year ending March 2025, according to recent tourism data. This marks a major milestone, positioning India as the fifth-largest source of international tourists to the country.
The surge has been attributed to a combination of policy reforms, enhanced connectivity, and targeted marketing efforts by Australian tourism bodies. One of the key enablers has been the streamlined visa application process, which is now fully digital and delivers approvals in as little as two weeks. This ease of access has made Australia a more attractive option for Indian travellers.
Additionally, approximately 55 direct flights operate weekly between major Indian cities and Australian destinations. This improved connectivity has expanded travel options and reduced logistical barriers for tourists.
Tourism Australia's latest campaign has focused on encouraging Indian travellers to explore beyond traditional destinations such as Sydney and Melbourne. Regions like Tasmania, Kangaroo Island, and parts of Western Australia have seen increased footfall, reflecting a growing appetite for diverse experiences among Indian tourists.
Spending by Indian tourists has also seen a sharp rise, reaching an estimated AUD 2.7 billion in the same period. Industry experts credit this to Australia's focus on attracting high-yield travellers, including families of Indian students enrolled in Australian universities, as well as affluent leisure travellers.
“Australia is increasingly resonating with Indian tourists due to cultural familiarity, quality infrastructure, and a wide range of experiences. Our efforts to make travel easier and more rewarding are paying off,” said a spokesperson from Tourism Australia.
With year-on-year visitor growth and a rapidly expanding middle class in India, Australian authorities project that the number of Indian tourists could quadruple by 2035, potentially reaching 1.2 million annually.
This upward trend signals a strengthening of travel ties between the two nations and highlights the growing importance of India in Australia's long-term tourism strategy.